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May 27, 2022

Make a Difference, Cause a Social Change!

Make a Difference! Use Words, Media and New Values

We’d like to thank everyone for all the comments, e-mails and contributions we’ve received! They are informative and inspiring. We feel that we have an active discussion on our hands and our hopes of a meaningful dialogue are gradually being realized.

We are continuing our efforts to develop a few pitches for Google’s “Project 10 to the 100th,” and the one we are now brainstorming on is – a media campaign. As we saw in our last post, many of you responded with examples of commercials and media that highlight the action of giving in society. We really enjoyed those examples, and we’d love to see more of them. This will not only inspire our creative process, but will also help all of us stay on the same page and think along the same lines.

So please send us links to videos that demonstrate the values of altruism and giving in an effective way, and keep sending us your general comments about the contest.

Related Material:
*Check out the first blog entry in this series
*Check out the second blog entry in this series
*Check out the third blog entry in this series
*The One Link Google Can’t Reach: An Article in Kabbalah Today
*Check out the official Project 10^100 website

Click Here to Sign Up for a Free Kabbalah Introductory Course – Starts Soon!



  Josia Nakash wrote @ November 4th, 2008 at 6:43 am

Starbucks – It’s Bigger Than Coffee
(Free coffee on Nov. 4th for everyone who voted campaign)

Now that’s big.

  Josia Nakash wrote @ October 28th, 2008 at 9:52 am

Whitwell, TN is a small, rural community of less than two thousand people nestled in the mountains of Tennessee. Its citizens are almost exclusively white and Christian. In 1998, the children of Whitwell Middle School took on an inspiring project, launched out of their principal’s desire to help her students open their eyes to the diversity of the world beyond their insulated valley. What happened would change the students, their teachers, their families and the entire town forever… and eventually open hearts and minds around the world.

PAPER CLIPS is the moving and inspiring documentary film that captures how these students responded to lessons about the Holocaust-with a promise to honor every lost soul by collecting one paper clip for each individual exterminated by the Nazis. Despite the fact that they had previously been unaware of and unfamiliar with the Holocaust, their dedication was absolute. Their plan was simple but profound. The amazing result, a memorial railcar filled with 11 million paper clips (representing 6 million Jews and 5 million gypsies, homosexuals and other victims of the Holocaust) which stands permanently in their schoolyard, is an unforgettable lesson of how a committed group of children and educators can change the world one classroom at a time.

  Alefbet wrote @ October 16th, 2008 at 7:32 pm

Thanks for this blog, theres some great ideas on how this prize money could be spent to better the World. personally I’d love to see the prize money go towards the developement of a childrens initiative. So many kids comics are based on story lines where the hero outsmarts someone to get his/her own way, board games are all about beating your opponents etc. I think this prize money would be well invested if it went to a team of developers working at bringing thoughts of altruism, caring and helping others into childrens media. for example a board game where the idea is to help other players through obstacles and the one who is able to help most is the winner, or comics where the story lines are are to do with looking out for each other and maybe even come up with a computor game or kids tv program that instils in the youth the benefit of caring for others.
I believe if the money went to a think tank to come up with ideas to educate todays youth with altruistic values through the use of childrens entertainment then the future would look very bright.

  E. Pines wrote @ October 16th, 2008 at 2:25 am

A point further — generic (smiling) paper doll figures could be uses about each of the names — humanizing, increasing sense of Arvut…

  E. Pines wrote @ October 16th, 2008 at 2:20 am

Please consider the following concept for video that Google might love — introducing a new Google “service” — Google people planet (or person earth, or some such).  voluntarily world-wide, people would submit there names (or existing open data bases would be used — Whitepages.com, for example.  Using Google Earth as a base, the maps would be relabeled — with people’s first names (perhaps only first names — or nicknames, etc.), located at their addresses on the planet.  Other than landmass outline, there would be no other information — just names.
Video would come on with some inspiring music, families, people holding hands, a line, a plane of people, and then fade out orbiting from space down into (Google) People Planet.

Anyway, perhaps this could be a seed for further synergy, incorporating in the main Bnei Baruch media concepts for Google 10^100.

  Beth wrote @ October 15th, 2008 at 8:21 pm

Do you remember the free hugs campaign that moved around the world?   Giving some “love”.   People cropped all over different cities carrying on what started in a single city.   Spreading “Love”

Or this lone guy who traveled around the world bringing joy, perhaps amusement, and most certainly touching the hearts of those he shared his celebration of life with his happy dance.

What I particularly like about both of these efforts is that they spread across the world!

Good Luck Changing the World to Be a Better Place where we ALL want to live in Peace with Love!

  Brenda Jones wrote @ October 15th, 2008 at 6:06 pm

In the USA, there is a network show called “Dirty Jobs” that presents, in a funny way, various jobs that most people would not want to do.  At the end of the show, people are invited to send in their ideas for future shows.  So, how about a show that presents various “do good” jobs where at the end people are asked to suggest or nominate such “jobs”?

Also in the USA, the media makes good use of what they call “I-reports”, meaning amature first hand accounts of news items, usually videos of natural disasters.  How about an effort where
people are encouraged to “capture” people doing good? 

Finally, how about commercials that play some moving music with clips of people coming together, reaching out to help each other?

  Pete M wrote @ October 15th, 2008 at 10:35 am

Well I’m all for anything that makes peopploe realize we’re all in this together and if we don’t start to understand that nothing else will really change things. On the other hand, once we start to live in line weith this understanding, we can do amazing things together

  Geoffrey wrote @ October 14th, 2008 at 7:36 pm

Google could hold a competition using youtube to present videos that advertise altruism. They could then have people donate money which would be shared amongst the videos that encouraged people the most. Each video would have an encouragement meter. Corporations who donated to the project would receive an honor as will as any organization or person.

So it will be two ways does that place videos will receive reward for their work and those that give to the project will get honor from their donations.

There should be a condition that anyone that gets money should have to donate like most or all of it to a charity or cause.

  Josia Nakash wrote @ October 14th, 2008 at 1:31 pm

Not altruistic but this Global Warming series gets a message across that people can grasp:


  Michelene Benson wrote @ October 14th, 2008 at 9:45 am

The energy around this contest is quite contagious.  It is incredible to see the many ideas that people have.  I am reminded of a favorite quote – the words are a bit jumbled but it goes something like this.  “When you step out in faith and do something you believe in a whole series of events begin that would otherwise never have occured.”  Without this effort many would never have watched the videos or thought about Altruism as a solution.

  ageller wrote @ October 14th, 2008 at 9:36 am

I’m really excited about this. People respond to great ad campaigns. Especially important will be making altruists (those doing the altruistic actions) look cool…hiply dressed, au courant…because this attracts others to want to be like that person. Also I think there is merit in tugging on the heart strings of the masses. Whenever I see altruistic actions in movies and commercial I am moved to tears instantly…this teaches me how much I long for that state. We need to see how good it must feel to be that altruist! and set up a huge longing for this!

  Kim Fox wrote @ October 14th, 2008 at 8:21 am

Go to http://www.pangeaday.org/anthems.php  This is a video where Australia sings for Lebanon.  This was part of a the films that were submitted on May 10, 2008.  “The Day the World Comes Together”   Maybe this will inspire you….

  Kim Fox wrote @ October 14th, 2008 at 8:11 am

Have you looked at the website http://www.pangeaday.org   This was a global event that took place in 2008 and hardly anyone knew about it.  It was a global film event that tapped the power of film to build tolerance and compassion in the world.  It was born out of a dream of an American -Egyptian young woman who realized that we all need to see the world through someone else’s eyes….it was amazing….no one knew about it…

  Sandra Watson wrote @ October 13th, 2008 at 4:45 pm

Listen to the great Kabbalists of the ages. Listen to the nudging from the point in you heart– then get to work.


Sandra E. Watson, Canada

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